Many of you know that I have an undergrad in Family and Consumer Sciences Education. One of my favorite parts of my degree was studying consumer pricing, sales techniques, and strategies. I also did an internship at the Governor’s Office of Consumer Affairs in advertising. All of that to say, I pay CLOSE attention to advertised pricing.
I have noticed a new trend in pricing. Many consumers believe that buying larger packages saves you money, but I have been noticing that is not always the case these days.
Colgate Toothpaste at Walgreens
An individual 6oz tube costs $3.99 (83.1 cents/oz)
OR Two 5.8oz tubes cost $8.99 (88.1 cents/oz)
Swiffer Wet Jet Cleaner at Publix
One 42.2oz container: $4.49 (10.64 cents/oz)
Two 42.2oz containers: $9.99 (11.84 cents/oz)
The moral of the story: compare prices! If two times the individual price is cheaper than the double package, then buy two singles. Don’t just assume you are getting a price break by buying two! I also didn’t realize until writing this post that the double packages can actually contain smaller amounts per unit… so be sure to factor that in too!